A Holiday Game Plan

<p>By Kelli Windsor, Director, Digital Communications, FMI Research Images By: Allison Febrey, Manager, Research &amp; Insights, FMI</p><img src="https://www.fmi.org/images/default-source/blog-images/holiday-to-do-list.jpg?sfvrsn=1c5b19d5_1" style="float:right;" class="-align-right" alt="Holiday to do list" sf-size="100" /><p>In July, I started asking my daughter what she wanted for Christmas. I must not be alone in this because stores are moving up Black Friday, offering deals earlier and my neighbor took down their Halloween decorations and replaced them with holiday lights!
</p><p>According to our <a href="https://www.fmi.org/our-research/research-reports/u-s-grocery-shopper-trends"><i>U.S. Grocery Shopper Trends: Holiday Shopping</i></a>, the name of the game this year for the December holidays is plan ahead. <br /></p><h5>Making A List</h5><p>Most shoppers (93%) plan to celebrate December holidays this year and 46% are excited for the festivities&mdash;that&rsquo;s more than Halloween or Thanksgiving. The majority of shoppers (71%) plan to celebrate the same as last year, which is up seven
points. Interestingly, 15% of shoppers plan to commemorate the December holidays more than they did last year.</p><img src="https://www.fmi.org/images/default-source/blog-images/snowman.png?sfvrsn=f3f3f2ac_1" style="display:block;margin-left:auto;margin-right:auto;" class="-align-center" alt="Snowman" sf-size="100" /><h5>Checking it Twice</h5><p>Thirty-four percent of grocery consumers plan to shop further in advance than usual&mdash;that&rsquo;s six points higher than last year. More shoppers (34%, up four points) are planning to by meat products they don&rsquo;t typically purchase, such as
turkey or ham. Shoppers are also planning to get together with more people for the December holidays.</p><img src="https://www.fmi.org/images/default-source/blog-images/checking-it-twice.png?sfvrsn=4fcc4701_1" style="display:block;margin-left:auto;margin-right:auto;" class="-align-center" alt="checking it twice" sf-size="100" /><h5>Ringing In the New Year</h5><p>Let&rsquo;s not forget about the big ball drop this year, with 68% of shoppers planning to celebrate New Year&rsquo;s the same as usual&mdash;up five points from last year. Shoppers again tell us they plan to shop earlier (21%) for their New Year&rsquo;s
festivities and 19% plan to do something special at home. Excitement for New Year&rsquo;s is higher for Gen Z and Millennial shoppers.</p><img src="https://www.fmi.org/images/default-source/blog-images/new-years.png?sfvrsn=489ab613_1" style="display:block;margin-left:auto;margin-right:auto;" class="-align-center" alt="New years" sf-size="100" /><p style="text-align:center;"><br /></p><p><a href="https://www.fmi.org/our-research/research-reports/u-s-grocery-shopper-trends" class="button">Download U.S. Grocery Shopper Trends: Holiday Shopping</a></p>

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